It Must Be NOW
NOW is a global community that believes travellers and the travel industry have a responsibility to be a force for good for people and planet. itmustbeNOW.com is the sustainability platform that umbrellas the whole travel industry and help those who wants to travel sustainably (and feel good).
The Alpina Gstaad is a member of the NOW Force for Good Alliance, an affiliation of inspiring properties that provide sustainable travel experiences and take responsibility for their impact on communities and the environment. Our inspiring team make huge efforts to implement an accredited sustainability program and raise the bar on accountability and transparency with no greenwash allowed. We are doing our bit to help sustain our planet, create joy around being healthy, give back to communities and deliver meaningful experiences that makes a difference.
View our commitment to sustainability and actions in NOW Track & Book.