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Book directly at The Alpina Gstaad - stay 6 nights or more; and enjoy our special Long Stay Package (conditional offer)

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SEP Jordan

SEP was founded in 2014 as a pioneering, sustainable lifestyle accessories brand, built to bring thousands of refugees above the poverty line through training and employment - thanks to their own skill and talent, by the means of exceptional products.


As a Certified B Corporation promoting social impact and accountability, SEP are excited to work with The Alpina Gstaad: the collaboration started in the summer of 2020 and it is powered by strong common values, a desire to spark change and the shared focus on the United Nations Sustainable Development Goals.


The 9th – 15th August 2021 private pop-up celebrates The Alpina Gstaad commitment in providing guests with an exclusive experience bringing together premium quality Italian design and social awareness.


The SEP creations are designed in Italy, hand-embroidered in Jordan and they are made to be treasured for a lifetime, not just a season. Most SEP creations are made with carefully selected luxurious natural fibers such as linen and cashmere. The inspiration behind SEP was to transform fashion by selling not just a product, but unique stories. The stories of Artists who are refugees and who create the SEP accessories and give them a special energy and meaning.


All SEP customers are Brand Ambassadors: they hold a love for style, fashion and beauty, are connected to trends, curious about every part of the world and have a passion for humanity.

Ultimately, making at SEP purchase means changing lives. The SEP Social Impact report 2020 takes you on a trip to the SEP world in Jerash Camp, Jordan.

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