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Book directly at The Alpina Gstaad - stay 6 nights or more; and enjoy our special Long Stay Package (conditional offer)

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SEP was founded in 2014 as a pioneering, sustainable lifestyle accessories brand, built to bring thousands of refugees above the poverty line through training and employment - thanks to their own skill and talent, by the means of exceptional accessories.


As a Certified B Corporation promoting social impact and accountability, SEP are excited to work with The Alpina Gstaad: the collaboration started in the summer of 2020 and it is powered by strong common values, a desire to spark change and the shared focus on the United Nations Sustainable Development Goals.


This summer's private pop-up (5th - 14th August) celebrates The Alpina Gstaad commitment in providing guests with an exclusive experience bringing together premium quality Italian design and social awareness.


The SEP creations are designed in Italy, hand-embroidered in Jordan and they are made to be treasured for a lifetime, not just a season. Most SEP creations are made with carefully selected luxurious natural fibers such as linen and cashmere. The inspiration behind SEP was to transform fashion by selling not just a product, but unique stories. The stories of Artists who are refugees and who create the SEP accessories and give them a special energy and meaning.


All SEP customers are Brand Ambassadors: they hold a love for style, fashion and beauty, are connected to trends, curious about every part of the world and have a passion for humanity.

Ultimately, making at SEP purchase means changing lives. The SEP Social Impact report 2021 takes you on a trip to the SEP world in Jerash Camp, Jordan.

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